Paris Hilton x Carl’s Jr. campaign powered by ElevenLabs

Creative production is evolving fast — and audio is one of the clearest signals of where things are heading.

In a recent campaign, Native Foreign utilized ElevenLabs to power audio for a Paris Hilton collaboration with Carl’s Jr.

The project demonstrates how AI-native audio tools are now embedded in high-profile, global brand work, as part of the core production stack.

By integrating our technology into their workflow, the team was able to move faster, iterate more freely, and maintain broadcast-quality sound across deliverables. AI audio enabled greater creative flexibility across formats and markets, without compromising production standards.

As major brands and top-tier creative studios adopt these tools, the distinction between traditional production and AI-enabled workflows continues to fade. What was once cutting-edge is quickly becoming standard.